| Company | Information |
|---|---|
| Product Name | Base44 |
| Release Date | October 2024 |
| Number of Users | 2 million users |
| Founder(s) | Maor Shlomo |
| Website | https://base44.com/ |
Base44 is an AI-powered, no-code “vibe coding” platform that turns plain-English prompts into full, production-ready web applications. Built by Israeli entrepreneur Maor Shlomo (previously co-founder and CEO of data-platform startup Explorium), Base44 started as a solo, bootstrapped project in early 2025 and quickly evolved into a hosted environment where non-technical founders, operators, and small teams can describe what they want (“Build an internal CRM for a real-estate team”) and receive a working app with UI, backend, and database in minutes.
Product-wise, Base44 leans into a “batteries-included” philosophy. Instead of asking users to wire up their own stack (Auth0 for auth, Supabase for data, Stripe for payments, Vercel/Netlify for hosting, etc.), Base44 bundles hosting, database management, authentication, file storage, and app logic behind a conversational interface. You talk to the AI, it plans the data model, builds pages and workflows, wires up permissions, and deploys the app to Base44’s cloud. Users can then fine-tune layouts and components in a visual editor, while still benefiting from AI assistance for structural changes and new features.
From a numbers perspective, Base44’s trajectory has been unusually aggressive even by AI-startup standards. Shlomo built and launched the initial version alone, publicly sharing metrics and product decisions on social media. Within roughly six months, Base44 reportedly reached low single-digit millions in ARR, attracted hundreds of thousands of users, and was already used to build tens of thousands of apps across internal tools, customer portals, and lightweight SaaS products. The headcount remained extremely lean, around six employees by mid-2025, all added after initial product–market fit was precise.
In June 2025, Wix announced it was acquiring Base44 for approximately $80 million, planning to integrate its natural-language app-building engine into Wix’s broader website and app-creation suite while keeping Base44 running as its own product. The company is headquartered in Tel Aviv, Israel, and positioned as an AI-native, all-in-one app platform: you own your apps, deployment is handled for you, and most of the traditional “stack assembly” work is abstracted away so founders can focus on shipping ideas rather than managing infrastructure.
Source: Base44, Times of Israel
In June 2025, Wix acquired Base44 for $80 million, making it one of the quickest exits in the AI tools sector. Following the acquisition, Wix allocated a notable $25 million retention pool for Base44’s eight employees, significantly boosting founder Maor Shlomo’s wealth to over $55 million. Prior to the acquisition, Base44 experienced explosive growth, surpassing 250,000 users and achieving a monthly profit of $189,000, with an implied valuation climbing to between $40 million and $60 million.
The startup gained traction quickly after its official launch in January 2025, attracting 10,000 users within just three weeks. Base44 began as a bootstrapped venture founded by Maor Shlomo, achieving strategic credibility through partnerships with firms like eToro and Similarweb, which laid the groundwork for its impressive market performance and eventual acquisition.
| Date / Period | Milestone | Post-Money Valuation |
|---|---|---|
| Post-Acquisition (June 19, 2025) | Wix assigns a $25M retention pool across Base44’s 8 employees. | Founder’s estimated realized wealth climbs to $55M+, reinforcing one of the highest personal liquidity events from a 6-month startup cycle. |
| June 18, 2025 | Wix acquires Base44 for $80M in cash, marking one of the fastest AI-tool exits of 2025. | $80M final valuation, the first official market-priced valuation for the startup. |
| Early Jun 2025 | Base44 emerges as the fastest-scaling vibe-coding platform, triggering acquisition interest from multiple enterprise players. | Implied valuation momentum surges beyond $60M, driven by exponential usage growth and profitability. |
| May 2025 | Surpasses 250,000–300,000 users and records $189,000 profit within a single month, rare for an early AI tooling startup. | Implied valuation strengthens to $40M–$60M, supported by a run-rate ARR of ~$3.5M. |
| Mar–Apr 2025 | Secures strategic visibility through collaborations with eToro, Similarweb, and a public AWS showcase. | Strategic intangible valuation increases; still no formal pricing but investor-grade credibility solidifies. |
| Jan–Feb 2025 | Gains 10,000 users in 3 weeks, signaling a statistically atypical early-stage adoption curve. | Traction-based implied valuation rises to $10M–$20M. |
| Jan 2025 | Official public launch of Base44; product declared a “moonshot experiment” enabling software creation via natural language. | No formal valuation assigned, but early user inflow initiates upward valuation pressure. |
| Late 2024 | Project begins as a bootstrapped side initiative by Maor Shlomo. | Pre-revenue; founder-financed with no external capital. |
Source: LinkedIn, Crunch Base, Pitch Book
Prior to the acquisition, Base44 experienced explosive growth, surpassing 250,000 users and achieving a monthly profit of $189,000, with an implied valuation climbing to between $40 million and $60 million.

| Period | Revenue |
|---|---|
| Aug 2025 | $50 million |
| June 2025 (Acquisition Month) | $3.5 million |
| May 2025 | $189,000 |
Source: Yahoo Finance
Like Base44, but better for beginners
Base44 gives you a friendly, hosted world where the AI builds and runs your app inside their stack. Super quick to get something working, as long as you’re ok staying in their ecosystem. Shipper is for the moments where you want that same instant build, but also want clean code, exports, GitHub, and the freedom to grow it however you want.
As of March 2025, the platform had achieved an early traction milestone with 20,000 users, managing to reach profitability despite its small user base, an uncommon feat for AI tooling startups. The real turning point came in May 2025 when Base44 entered a core viral phase. User numbers surged to between 250,000 and 300,000, fueled by high retention rates and organic referrals that pushed it into an impressive hypergrowth trajectory.
Following an acquisition in June 2025, the user count skyrocketed to over 400,000, showcasing a robust growth rate of approximately 70,000 new users each month as the platform reached a scale that made it acquisition-ready.

| Period | User Count Milestone |
|---|---|
| Nov 2025 (Post-Acquisition) | 2,000,000+ users |
| June 2025 (Acquisition Month) | 400,000+ users |
| May 2025 | 250,000+ users |
| March 2025 | 20,000+ users |
Source: Reddit
Base44’s app-creation platform rapidly gained traction, becoming one of the fastest content-generation engines in the AI-builder ecosystem. By March 2025, it reached profitability with over 20,000 users and more than 50,000 apps produced. This momentum surged by May 2025, surpassing 700,000 apps and 250,000 users, largely driven by template cloning.
By June 2025, when acquired, Base44 exceeded 1,000,000 apps and had over 400,000 users creating tools and portals quickly. After integrating with Wix in November 2025, app creation surged past 5,000,000, showcasing its mainstream adoption and growth.

| Period | Estimated Total Apps Built |
|---|---|
| Nov 2025 (Post-Acquisition) | 5,000,000+ apps |
| June 2025 (Acquisition Month) | 1,000,000+ apps |
| May 2025 | 700,000+ apps |
| March 2025 | 50,000+ apps |
Source: Base44
Base44 has a strong user concentration in North America, particularly in the United States (46.97%), indicating that its product and AI-builder appeal resonate with U.S. creators and teams. Canada also shows significant adoption at 9.09%.
Outside North America, Brazil stands out at 10.61%, reflecting Latin America’s interest in low-code and AI tools.
The “Others” segment (33.33%) highlights a diverse global presence across Europe, Asia, Africa, and emerging markets, suggesting that Base44 is well-positioned for international growth through Wix’s reach.

| Country / Region | Share of Total Traffic |
|---|---|
| United States | 46.97% |
| Brazil | 10.61% |
| Canada | 9.09% |
| Others | 33.33% |
Source: Similar Web
Base44 operates on a freemium SaaS model, monetizing through tiered subscription plans that scale with usage, features, and credit consumption. The platform uses a dual-credit structure, message credits (AI interactions) and integration credits (end-user interactions with live apps), allowing it to meter value and increase monetization as users build more complex or active applications. This structure encourages early experimentation at no cost while naturally guiding serious builders toward higher tiers as their apps grow in complexity and traffic.
The company also earns revenue through premium features, enterprise contracts, and an affiliate program. Higher tiers unlock advanced capabilities like backend functions, GitHub integration, premium support, and early access to beta functionality. Even at the top tiers, Base44 maintains backend hosting on its own infrastructure, creating a natural lock-in effect that keeps users subscribed for continued functionality.
With Wix’s acquisition and global reach, Base44 is positioned to expand monetization through cross-selling and deeper integration across Wix’s ecosystem.
| Plan | Monthly Price | Annual (Monthly Equivalent) | Message Credits / mo | Integration Credits / mo | Key Features |
|---|---|---|---|---|---|
| Free | $0 | $0 | 25 | 100 | Core features, auth, database, analytics |
| Starter | $20 | $16/mo billed annually | 100 | 2,000 | Unlimited apps, in-app code edits |
| Builder | $50 | $40/mo billed annually | 250 | 10,000 | Custom domains, GitHub, frontend code export |
| Pro | $100 | $80/mo billed annually | 500 | 20,000 | Advanced tools, beta features, collaboration |
| Elite | $200 | $160/mo billed annually | 1,200 | 50,000 | Premium support, highest credit limits |
| Enterprise | Custom | Custom | Negotiated | Negotiated | Dedicated architect, custom SLAs, tailored limits |
Source: Base44
Base44 was founded by Maor Shlomo, an Israeli engineer and experienced entrepreneur who built the platform as a fully bootstrapped “moonshot experiment.” Before launching Base44, Shlomo served as the co-founder and CTO of Explorium, a data analytics company that raised over $130 million in venture capital. His technical depth and experience building large-scale data systems became the foundation for Base44’s “vibe-coding” approach, an AI method that transforms natural language into fully functional applications.
Remarkably, Shlomo developed Base44 while navigating severe ADHD and being periodically called to military reserve duty during Israel’s wartime mobilizations. His transparent “building in public” style on LinkedIn and X attracted global attention and fueled massive organic user adoption.
In June 2025, just six months after launch, Base44 was acquired by Wix for $80 million in cash, making it one of the fastest AI exits in recent history. As the sole founder and full equity owner, Shlomo received the vast majority of the acquisition proceeds. From the total transaction, he also allocated $25 million into a retention pool for Base44’s team of eight employees, ensuring continuity as the product integrated into Wix’s ecosystem.
Though his total net worth is not publicly disclosed, the acquisition effectively placed Shlomo into the category of top-earning solo founders of the AI boom. At the time of the sale, Base44 had reached $3.5 million ARR, was profitable with $189,000 in May 2025, and had grown to over 400,000 users, a trajectory that later climbed to 2 million users under Wix.
Source: Tech Crunch, Medium
Base44 expanded rapidly in 2025, growing from a solo-founder operation in January to more than 50 employees by October 2025, according to LinkedIn-reported figures.
The most significant jump occurred after the June 2025 acquisition, when the team increased from 8 employees to over 20 by August and continued scaling through the fall.

| Period | Estimated Employee Count |
|---|---|
| October 2025 | 50+ employees |
| August 2025 | 20+ employees |
| June 2025 (Acquisition Month) | 8 employees |
| May 2025 | 6 employees |
| April 2025 | 5 employees |
| January 2025 (Launch) | 1 employee |
Source: LinkedIn
Like Base44, but better for beginners
Base44 gives you a friendly, hosted world where the AI builds and runs your app inside their stack. Super quick to get something working, as long as you’re ok staying in their ecosystem. Shipper is for the moments where you want that same instant build, but also want clean code, exports, GitHub, and the freedom to grow it however you want.
Base44 is an AI-powered app builder that turns natural-language prompts into fully functional software. Users can describe an idea in plain English, and the system automatically generates the UI, backend, database, logic, and hosting, eliminating the need for manual coding.
Base44 was created by Maor Shlomo, an Israeli developer and veteran entrepreneur. He launched the project solo in January 2025, later expanding to a small team before the platform’s rapid rise and acquisition.
At launch, Base44 had one employee (the founder).
By April–May 2025, it grew to 5–6 employees.
At acquisition in June 2025, Wix confirmed 8 employees, all of whom received part of a $25M retention pool.
Wix acquired Base44 in June 2025 for $80 million in cash, with additional earn-outs extending through 2029. This made Base44 one of the fastest AI tool exits of the year, built and sold within six months.
No. Base44 is designed for non-technical creators, enabling anyone to build apps using conversational prompts. The platform automatically handles infrastructure, integrations, data models, user authentication, and deployment.
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